Making a soundbyte5/16/2023 ![]() ![]() “The only thing missing from the proclamation today was the postmark from Austin, Texas,” Leader Frankel said. On the day the leaders called the session, we were walking to a news conference and I suggested a line to Leader Frankel… I worked with the Florida House Democrats when the leaders of the Florida Legislature called a special session to pick the state’s electors for then Texas Gov. One of my favorite sound bites came during the 2000 presidential election recount from Florida House Democratic Leader Lois Frankel. Supportive of the overall point you want to drive home Presidential Recount of 2000: The Postmark from Austin ![]() If you have something to say, be sure to make it:ĥ. If you can get over this hurdle, then you have reached the bonus round in the quest to become a better communicator. Is this scene familiar? The kids are arguing while someone is making tomorrow’s lunch, reading a magazine, on Facebook or texting a friend… and the television happens to be on too.įor a message to reach and motivate busy people, you have to say something that grabs their attention, cuts through the background noise and makes them ask, “Who’s that?” The next time you’re home, note how you and your family actually “watch” television. There is intense competition for people’s attention. In today’s multi-media-driven world, that’s an important point for communicators to understand. It was Jack Faris, former president of the National Federation of Independent Business and chief fundraiser for the Republican National Committee during Ronald Reagan’s ultimate rise, who first gave me this lasting lesson on the art of the sound bite. ![]()
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